How can I incorporate my organisation’s values or mission into a TV interview?

Many business mission statements are incredibly dry, don't attempt to shoe-horn a pre-scripted mission or value statement into an interview.

Many of these statement are created to be seen on a poster in your break-room, not read out loud.

Frame your values in natural language and real terms. For example:

• • "I think it's right to..."
  • "We believe that..."
  • "It's not fair that..."
  • "In today's society, it's not right that.."
  • "All people deserve.."

Case Study: Helen Barnard

Helen is a former client, who works to solve the issues of poverty in the UK. Previously with JRF, she's now a director with The Trussell Trust. She's frequently called upon by the media to discuss issues of poverty. In this Tweet she effortlessly reflects her organisations values:

"It's clear to all of us that food banks aren't the answer to the ever rising tide of hunger & hardship."