Crisis Management: How to write a holding statement. In this episode about crisis comms communication, how to craft an effective holding statement for the media. The episode includes a practical scenario to test your skills.
What are crisis comms holding statements?
They’re a brief initial response from your organisation. A first statement that needs to be issued quickly when things go sideways for your organisation. This might be some sort of accident, financial issues, or other wrongdoing, basically, a PR crisis.
The importance of crisis comms holding statements
Now before we get into this, Crisis Comms is a big topic; in this episode, we’re just going to focus on putting together that initial holding statement.
A few paragraphs to temporarily satisfy the press, public, and your employees and stakeholders while you get to grips with the situation.
What crisis comms holding statements are not
To kick things off, let’s discuss what a crisis comms holding statement is not. It’s not a press release. It should be short, to the point, and contain your key messages. This isn’t the time for two sides of A4 written in a newsy style.