How to get featured in the media. I’m often asked, how to get featured on TV or radio as a guest or interviewee. Even people who run PR agencies or work in marketing departments wonder, “How can I get my client or boss featured on TV or radio?”
How does the news work?
How does the news work? The news media is an industry, its product is news stories, current affairs journalism and factual articles. Its raw materials are news events, tip-offs, press releases and information supplied by public bodies, organisations, businesses, established contacts and the public.
It’s the journalists’ job to identify news stories among this flow of facts, events and information. Their skills lie in deciding what is newsworthy and then telling those stories in the most compelling way. The expectation is they should check their stories are factually accurate, legally sound, and balanced (tell both sides) before being published.
How can I develop a relationship with a journalist?
How can I develop a long-term relationship with a media outlet or TV journalist? Journalists need people at very short notice, when they call make yourself available. Share your knowledge and expertise.
Manchester Media Training
Media Training Manchester. At Marvellous Media Training, we believe an interview on TV, radio, or a podcast, shouldn’t be something to fear, (although, it’s normal to be apprehensive.) We believe it’s something to get excited about. It’s a golden opportunity to build your brand and establish thought leadership.
How can I incorporate my organisation’s values or mission into a TV interview?
How can I incorporate my organisation’s values or mission into a TV interview? Many business mission statements are incredibly dry, don’t attempt to shoe-horn a pre-scripted mission or value statement into an interview. Frame your values in natural language and real terms.
How can I use data or statistics effectively in a media interview?
Media TrainingBook a no-obligation discovery callHow can I use data or statistics effectively in a media interview? Unless you have been specifically requested to take part in an interview to share lots of facts and figures, use data and statistics sparingly. Aim to talk about just one or two headline figures. Avoid trying to remember and then discuss lots of …
How can I make my TV interview more engaging for the audience?
63% of people remember stories. Only 5% remember statistics. (Made to Stick by Chip and Dan Heath) To be more engaging you must illustrate your points with brief anecdotes and real-life visual examples. Because of time constraints with broadcast media, these must be concise.
How do I research a journalist or interviewer?
Watch or listen to their programme, or for print journalist read their reporting online. This will give you a steer on their style, tone, questioning and topics of interest. Most journalists are on Twitter, again follow them here to see what they post and comment on to get a better understanding of their work.
How do I look good in a TV interview?
Dress appropriately. Watch the TV show or news channel in advance to check what their dress code looks like. Brush your hair and check nothing is stuck between your teeth.
For men, you can’t go wrong with a suit. Go tieless or in shirt sleeves if you want to appear more relaxed.
How to decline a TV interview request
You just say no, journalists aren’t the police, they don’t have any special powers, they’re just regular people working for a news organisation. It’s important to query your reasons for declining.
Don’t jump to the conclusion that it’s because you have done something wrong (unless you have), the vast majority of interview requests are from journalists looking for insight, help and expertise, not combat.