How to appear on a business podcast. Today we’re talking about appearing on a business podcast. But why should you or your people consider doing this?

Well, where do I start? The last time I checked, there were 2.5 million podcasts globally. And there are lots of established shows covering just about every business niche and interest.

Why appear on a business podcast?
But you might say, why a podcast? Well, for most of us, the idea is less onerous than appearing on live TV or radio.

You can share your expertise, get known, liked and trusted, tick. That’s what we’re all about. And should you have ambitions to attract PR for your organisation by appearing on TV and radio, it’s a great opportunity to just practise, really get fluent on your subject matter in a kind of safer environment. Less risky environment.

Sound good so far? Well, there are even more great reasons to appear on a podcast. You’ll get noticed by the people you want to engage and influence. That could be colleagues, clients, candidates, stakeholders, partners, investors.

Yes, you’re probably thinking this. I really love podcasts and you’d be right. So apologies if I’m overselling this idea, but it’s such a great opportunity, you really should try it.

If you’re thinking, podcasts are a bit a bit niche. At the time I recorded this, one in five adults in the UK Listen to podcasts and they listen for longer. Some podcast episodes are an hour-plus long. This one’s only short thank goodness.

How to handle a difficult media interview. Today we’re talking about handling difficult media interviews and straight off the bat, I’m not going to “drivel on” with generic advice.

I’m not going to tell you to rehearse, rehearse, rehearse.
I’m not going to tell you to practise your key messages.
I’m not going to tell you to practise a mock interview.

People are terrified of difficult media interviews and they needn’t be

Yes, you can do all of those things, but let’s address the elephant in the room, people, that’s you, are terrified of media interviews and they needn’t be.

How to prepare for your first TV interview. Don’t panic. A TV news appearance is an amazing opportunity to share your insight, knowledge and expertise.

Determine the Schedule: Find out when the interview will take place to gauge your preparation time.
Research the Show: Identify which show or news outlet has invited you. Watch a few episodes to understand its interview duration, question style, tone, and format.

Why do reporters shout questions?
In April 2002, I was a reporter for BBC Radio 1 Newsbeat in the UK. On assignment at Manchester airport, I shouted a question at Manchester United’s star goal scorer, David Beckham.
I shouted, “David, does it hurt?”